Cycling for the Sustainable Development Goals

UNIC Lusaka provided media, information and branding support to a consortium of Zambian and Zimbabwean-based Non-Governmental Organisations in a cycling event to raise awareness about the Sustainable Development Goals (SDGs). The event, which involved 17 cyclists (each representing one SDG), was held on 28 October when the group covered a distance of 54 kilometers from Kafue to Zambia’s capital, Lusaka, distributing flyers about the SDGs on the way.

The activity is part of a campaign where cyclists will be on the road from Zimbabwe to Kenya to raise awareness about the SDGs with coordination by NGOs that include Zimbabwe Sunshine, Youth Bridge Foundation and other partners.

UNIC Lusaka ensured that the starting and finishing points were adequately branded with SDG backdrops while also mounting SDG cards on each participating bicycle. Apart from mobilizing media coverage for the event, UNIC also distributed SDG-related materials including SDG wheel pins during the crescendo of the activity at the Zimbabwean High Commission where speeches were read by the UN Resident Coordinator, Zambia’s Minister of Youth and Sports, Zimbabwean High Commissioner to Zambia and event sponsors.

UNIC’s participation in the event resulted in the event sponsor, Matonjeni Ltd, inviting UN staff, through UNIC, to feature on its sponsored weekly radio shows dedicated to the SDGs from November 2016 to April 2017.